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Barche a vela

With emotional factors and offer customisation now a key driver behind the choices made by high-end travellers, the competitive advantage for agencies and consultants depends on their knowledge of travel experiences.


To be able to effectively communicate an emotion, you first need to have experienced it!


To meet this need, Eureka MICE International has created MICE Trend Club, a private club that offers its members an opportunity to get to know, explore and experience first-hand the most exciting proposals from the most enchanting destinations and venues in Italy and the Mediterranean.


Reserved for:

Club membership is reserved for the leaders of specialist travel agents and consultants in the MICE and high-end tourism markets and media dedicated to high-end tourism.

Exclusive experiences beyond traditional tourism

Innovative ideas and creative solutions  for your proposals to know and live first-hand

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For over 20 years, the Eureka MICE International team has been working to put the most exclusive destinations and venues in Italy and other Mediterranean countries in contact with demand-side MICE professionals and high-end experiential tourism operators all over the world.

To this end, we have designed promotional events, B2B meetings, fam trips and many opportunities for direct contact:  Med Market, Meet in Med, Boutique events, Motivation, Association Days, to name a few of the most recent.

Today, to meet the challenges of the new market scenarios and to give you what you most need – more connections and more business opportunities – we have decided to create MICE Trend Club, a private club for members only, to enable them to develop first-hand knowledge of the most exclusive experience offers of high-end destinations and venues in the Mediterranean, and to facilitate interaction with contacts.

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The privileges

As a member of MICE Trend Club, you will have access to the following benefits: 

Emotional Fam trips

Designed to reveal the spirit of destinations, by enabling you to enjoy the most exclusive and authentic experiences first-hand and to establish relations with the key people and contacts who create and organise these experiences. 

Experiential events
Play an active role in the most exclusive and exciting events organised in exceptional locations.


Networking challenges
Take part alone or together with one of your clients in the most exclusive amateur competitions combined with food and wine programmes:

Golf, Sailing, Skiing, Half Marathon, Classic cars, Tennis.

Information, contacts and regional experts at your fingertips
Gain rapid access to your reserved area of the database dedicated to:
documentation, video presentations, in-depth studies and video-photographic material of interest
Reach out to direct contacts, as well as experts on a region or an activity.

Themed newsletters
Dedicated to specific experience-related areas, enabling you to remain constantly up-to-date on what’s new in the sector.

Develop your network 
Take part in meetings, debates and panel discussions devised to promote cooperation, synergies and new projects.

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