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The Rise of Luxury in the MICE Industry: An Outlook

In the ever-evolving landscape of the MICE industry (Meetings, Incentives, Conferences, and Events), a notable shift towards luxury experiences and destinations is taking center stage.

As the desires of event organizers and attendees evolve, the industry is witnessing a significant transformation.

According to projections by Statista, the global luxury travel market is on track to soar to an impressive $2.5 trillion by 2025, signaling a growing appetite for sophisticated and upscale offerings.

In 2019, the MICE sector was valued at USD 916.1 million, with estimations pointing towards a substantial growth to USD 1.78 billion by 2030, boasting a robust Compound Annual Growth Rate (CAGR) of 6.1% from 2020 to 2030.

Several key drivers are propelling this growth trajectory, including the expansion of the corporate sector on a global scale, heightened levels of Foreign Direct Investments (FDI), the rapid rise of small and medium-sized enterprises, and the widespread integration of Artificial Intelligence (AI) and Internet of Things (IoT) technologies.

The surge in disposable incomes, an upswing in the frequency and scale of events, and the ongoing expansion of global tourism are further contributing to the industry's expansion.

Despite challenges such as cost constraints and geographical barriers, the MICE sector is braced for substantial advancement.

Noteworthy advancements in infrastructure and technology are expected to unlock fresh possibilities for the industry's stakeholders.

Europe is anticipated to claim the largest market share, fueled by a growing number of meeting engagements and the pervasive use of smart technologies.

On the other hand, the Asia-Pacific region is poised to experience the highest growth rate, underpinned by robust tourism and business activities, supportive governmental policies, and deepening integration of AI and IoT solutions.


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