
With emotional factors and offer customisation now a key driver behind the choices made by high-end travellers, the competitive advantage for destinations, locations and operators depends on the exclusivity, authenticity and quality of the proposed experiences.
Aspects that must be well known by buyers in order to effectively propose them to their customers.
To meet this need, Eureka MICE International has created MICE Trend Club, a private circle that offers its members, buyers and suppliers, the opportunity to get in touch each other, to promote, know and experience first-hand the most exciting proposals from the most enchanting destinations and venues in the Mediterranean.

For over 20 years, the Eureka MICE International team has been working to put the most exclusive destinations and venues in Italy and other Mediterranean countries in contact with demand-side MICE professionals and high-end experiential tourism operators all over the world.
To this end, we have designed promotional events, B2B meetings, fam trips and many opportunities for direct contact: Med Market, Meet in Med, Boutique events, Motivation, Association Days, to name a few of the most recent.
Today, to meet the challenges of the new market scenarios and to give you what you most need – more connections and more business opportunities – we have decided to create MICE Trend Club, a private club for members only, to enable you to develop new business combining the best of digital and in-real-life networking.

Reserved for:
Club membership is reserved for the leading representatives of hotels, locations, DMCs, Convention Bureau and suppliers proposing innovative solutions for MICE events and high-end tourism, based on quality, efficiency, authenticity and charm.
The privileges
As a member of MICE Trend Club, you will have access to the following benefits:

Being part of an exclusive club that places its members at the highest quality level
Promotion and Networking activities with buyers
Member's experiential videos proposals on the Podcast "Video on Demand"
(1 per area)
Editorial on the MICE Trend News
50% discount on the platform's virtual promotional activities
10% discount on all promotional events in person
